Friday, April 29, 2011

The Vanca- passion of doing things

It was fun to start this brand. This started on a quick note with multiple zig saw puzzle suddenly falling in place. My vision got a new beginning and I could see very clearly where i was headed for.
If I look backward-sitting in 2013.
I am running a successful franchise of inclusive mind clubs. These clubs are existent at mostly two places. In large malls and in large housing complexes. these mind clubs have these facilities in +10,000sq. ft spaces.
Mens/females health parlors, grooming centers, dance and music cafe, art /pottery and exhibition centers. Kids freak out zone, health cafe and a library. they break even within 15 months of opening.
They came after a successful venture of retail where in Thevanca spread its wings very fast and established itself in tier 1-3 cities. This led to opening and running of few schools and also giving employment to more than 50 people at times mostly very needy people.

Now coming back to the time where I stand in 2011 April, I have to make the retail brand successful, make it work. Expand with manageable speed and get involved in kids eduction and vocational employment. Ensure a free flow of fund to start the next venture if mind clubs which will be capital intensive and would need heavy investment of time and money.

I love dreaming and dreaming gives me energy to think and plan things better.

ख्वाबों की दुनिया भी बहुत प्यारी होती है. आप उनमे उड़ते है, गोते लगाते है और बिना किसी के सहारे के अपनी दुनिया आप बनाते है. 
शायद बच्चो की दुनिया भी ऐसी ही होती है जिनकी मंजीले तो होती है पर राह के पत्थर नहीं होते. 

The Vanca brand building

There are many ways of brand creation. One is the conventional or the bookish method based on Phillip Kotler and all the marketing gurus and the other one---defined by you.
I chose to go the other way. I completely understand the traditional brand awareness, brand building, selling. I will however try my method. I am going to use the social media and also my channels and then use this at times to push for few days, flood the ad space, wait for the response and redo things.
These are my thoughts and I assume I will gain success but with my own sweet learning. I have the pleasure  of doing this at my own pace. I have the luxury of time available with me. This is a scare resource but fortunately i have plenty of this available to me. WOW, thats great way to start things.

देर आये दुरुस्त आये. मैं कोशिश करूँगा की मैं एक बुलंद ईमारत बनाऊ और उसमे आमने विश्वास की नीव डालूं.